Rodeo Campaign Launched - Digicel Blackberry up for grabs.

Every person tested for HIV by RAM before the Rupununi Rodeo grand drawing on Saturday night is instantly eligible to win a Blackberry smart phone courtesy of Digicel.

The target group this year is vehicle drivers and the health promotion is coupled with messages on road safety as well. Minibus, van, truck drivers and 4x4 enthusiasts have been identified as a high-risk and bridging population for HIV and other sexually transmitted infections as the Rupununi sees increased traffic and development putting vulnerable communities at risk.

"Strap Up Harry, Don't be Sorry" is the original new slogan promoting seat belt usage on the dangerous roads of the interior. For our readers not familiar with contemporary Guyanese slang, it'll take some explaining; but for those who live here, there's none required. If you want to read a condom message in there as well - you get extra credit.

So if you're driving in to Rodeo next week please strap up and travel safe. Come in today to win your chance at the best phone we've given away yet - dinner at Pegasus also up for grabs.

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